Top B2B Marketing Channels of 2024: The Surprising Results
The latest analysis reveals the top-performing B2B marketing channels of 2024. This year’s data offers some unexpected insights that could redefine your marketing strategies. Industry Shakeup: Rapid Shifts in B2B MarketingB2B marketing has seen some dramatic changes in recent months. Cold email response rates have plummeted, leaving many companies, incl...
The Difference Between Lead-Level and Account-Level Data
In today’s competitive business landscape, knowing who visits your website is invaluable for identifying and nurturing leads. Many tools offer insight into website visitors, but not all data is created equal. FindMyCustomer.ai’s SiteTag provides a unique advantage by delivering lead-level data—the exact person from a company who visited your website—rather t...
Appointment Setting vs. Warm Email Transfer - Which Works Better?
In the world of outbound marketing, cold email outreach has long been a cornerstone for businesses seeking to engage new prospects. Traditionally, the goal of cold outreach is simple: book as many appointments as possible for sales teams, creating opportunities to close deals. But as with any method, there’s always room for innovation. Enter Warm Email Trans...
Introducing SiteTag: The Key to Unlocking Anonymous Website Visitors
As businesses continue to shift towards a more digital-first approach, understanding who visits your website has become a critical part of the sales process. While traditional tools like Google Analytics provide metrics on traffic, bounce rates, and time spent on site, they often leave out one key piece of information: who those visitors are.Enter SiteTag by...